OZ is an integral thread in the rich tapestry of the Italian automotive industry. OZ wheels represent Italy on a global level in terms of taste, style, fashion, luxury, art, culture. Brand communication strategy is strongly connected to Heritage Italia values. Design has always been the distinguishing characteristic of OZ’s philosophy and products.
This vocation became a vital strategic choice for the Company and is the result of in-depth studies aimed at analysing market trends. Creativity, innovation and considerable technical experience, tempered by Italian taste and style: this is the OZ team’s winning strategy.